TPS092: Social Sponsorships and the Behringer Q802USB Mixer

What’s the value of a new podcast subscriber? Would you trade 20, 50, 100 dollars an episode for a new subscriber? Two new subscribers?

Social-Sponsorship-graphicA podcast sponsorship can be a hard deal to negotiate and for many smaller shows it’s not likely worth the tradeoff; having to put ads in your content for a small monetary return. But what if the exchange was not money but instead something likely more important to a podcast… new listeners.

Word of mouth is still the best form of marketing for any podcast. Trading ad space on your show for an introduction to a targeted, relevant, interested group of potential new subscribers may have bigger returns and is almost certainly a much easier form of sponsorship to obtain.

Social sponsorship is sponsorship deal for the rest of us. The average podcaster does not carry the number of subscribers that most ad buyers would want to see for CPM based deals. Yes you can cultivate a one on one sponsorship with someone who has a relevant business but when it comes to asking for money it’s often a much harder sale. [Read more]

Behringer Xenyx Q802USB Mixer Overview

The Behringer Q802USB mixer is a great choice if you are looking for a mixer that can handle most podcasting applications for less than $100. A good preamp is where a good mixer starts. The Q802USB has Behringer's Xenyx preamps and they perform … [Read more]

TPS091: Gain Staging Any Mixer

Setting up a mixer can be a difficult task. Even on the smallest mixers there are numerous buttons and knobs that all affect the audio you put into it. Knowing exactly which knobs to turn and when can be confusing at best and can wreck your audio at … [Read more]

How to Setup Any Mixer – Gain Staging without PFL or Solo Buttons

For many podcasters, mixers do not include Pre Fader Listen (PFL) or Solo buttons which are commonly used on more expensive mixers for properly setting audio levels.   Gain staging is the process of setting proper audio levels through your … [Read more]

TPS090: Replacing Media Files and Behringer Xenyx UFX1204 Mixer Review

Of the many benefits of having a great podcast media host, having the ability to seamlessly replace a file is a nice option. With both Libsyn and Blubrry (use code: PodcastHelper for a free month at both), you have the ability to insert a new file in … [Read more]

TPS089: Preamp, Processor and Editing Software

This show's schedule is erratic at best but that doesn't mean I think any other podcast should do the same. Not if you want to grow your show to its maximum potential. I think a show should maintain whatever schedule it sets for itself. If you are … [Read more]

TPS088: Compression for Podcasts with Randy Coppinger

Ever wonder when, how or why to use compression when post-processing your podcast? If the answer is yes then this is your episode. Randy Coppinger, professional audio engineer, talks with me about using compression for your spoken word podcast and … [Read more]