TPS Ep. 051 – Back to Podcasting Basics (Part 2 of 2)

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[See Part 1 First] Continuing where I left off in part one of this two part series, I wrap things up with a discussion about the remaining basic pieces you’ll need to start a successful podcast. I’m defining a successful podcast here as a podcast that starts off with all the core elements in place so that you don’t have to go back and fix the foundation of your show in the future. Often times, mistakes are made when setting up a podcast (understandably due to excitement and the rush to get started) that will often require an entire rework of the core elements of your podcast.

In this episode I guide you through creating artwork for your podcast, establishing an RSS feed, getting your show on various podcasting directories such as iTunes, marketing and promoting your podcast and a few extra elements to add to your show as you grow.

Most important of these factors is the proper setup of your RSS feed. The best way to ensure that you don’t run into major problems in the future is to use Feedburner to enhance your originating feed. This will not only help create a valid feed, add extras to your feed while allowing you to easily control its appearance but most importantly it will give you the ability to move your audio and/or video file host anytime you want without affecting your audience.

This episode, in combination with episode 050 (part 1), provides a solid foundation on which to build your show. You’ve learned how to produce a podcast and with this episode you learn how to enhance, deliver, and promote your show. All of these factors will set you up for a long lasting show that can be built upon as your grow your podcasting skills, knowledge and library.

Links mentioned on this episode
TPS050 – Part 1 of 2 – Podcasting Basics
Show Artwork – TPS036 and Podcast Quick Tips
Feedburner – TPS005 (Feedburner for Podcasters) & TPS030 (Feedburner Refresher)
Creating a Feed – Feed for All, Posterous, Feeder
ID3 Editors – mp3Tag (windows, free), ID3 Editor (Mac, $) – Directory of Directories – Mass Video Distribution – User generated, question and answer social network
Podcast Marketing and Promotion (category) – TPS007 – Marketing Your Podcast

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About Ray Ortega

Full-time podcast producer and host of The Podcasters' Studio and Podcasters' Roundtable, I enjoy sharing my ten years of experience making podcasts to help others improve or start their own show.

  • topicsinkoreanhistory

    I noticed in your blog post that you have 3 different ways to access the audio file.

    1) Streaming bar at the top
    2) Streaming bar at the bottom
    3) Download link at the bottom.

    I'm interested in adding a streaming audio bar to my site (including going back and adding it to all old posts) but I am worried that it will screw with my RSS feed.

    Can I use the [audio url.mp3] tag if the url is pointing to a .mp3 thats hosted on my site? The wordpress guide here -> method #3 makes it seem like that method is just for pointing to files hosted on other sites. I would like to use method #2 but I don't know how to bringup that dialogue box again from a text link. WIth photos there is a little "edit" button that pops up but as it is right now, its just hyperlinked text.

    Thanks in advance for your help. Another very helpful episode 🙂

    • It won't mess up your RSS feed as long as their only appears one mp3 file in your RSS feed which can be seen by viewing your feed in a browser. You'll see enclosures at the end of each post and this should only contain one mp3 file.

      It appears has changed things up since I used it to get an audio player onto it. Method one was always the way I did it.

      For option number two, if you have already uploaded mp3 files to, go into your "media" tab and see if you can edit the info in the box from there. If you uploaded them then they should be in your media tab on the left hand column. Let me know if that works.

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