by Ray aka @podcasthelper on August 30, 2011
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Continuing where I left off in part one of this two part series, I wrap things up with a discussion about the remaining basic pieces you’ll need to start a successful podcast. I’m defining a successful podcast here as a podcast that starts off with all the core elements in place so that you don’t have to go back and fix the foundation of your show in the future. Often times, mistakes are made when setting up a podcast (understandably due to excitement and the rush to get started) that will often require an entire rework of the core elements of your podcast.
In this episode I guide you through creating artwork for your podcast, establishing an RSS feed, getting your show on various podcasting directories such as iTunes, marketing and promoting your podcast and a few extra elements to add to your show as you grow.
Most important of these factors is the proper setup of your RSS feed. The best way to ensure that you don’t run into major problems in the future is to use Feedburner to enhance your originating feed. This will not only help create a valid feed, add extras to your feed while allowing you to easily control its appearance but most importantly it will give you the ability to move your audio and/or video file host anytime you want without affecting your audience.
This episode, in combination with episode 050 (part 1), provides a solid foundation on which to build your show. You’ve learned how to produce a podcast and with this episode you learn how to enhance, deliver, and promote your show. All of these factors will set you up for a long lasting show that can be built upon as your grow your podcasting skills, knowledge and library.
Links mentioned on this episode
TPS050 – Part 1 of 2 – Podcasting Basics
Show Artwork – TPS036 and Podcast Quick Tips
Feedburner – TPS005 (Feedburner for Podcasters) & TPS030 (Feedburner Refresher)
Creating a Feed – Feed for All, Posterous, Feeder
ID3 Editors – mp3Tag (windows, free), ID3 Editor (Mac, $)
Podcast411.com – Directory of Directories
Tubemogul.com – Mass Video Distribution
Quora.com – User generated, question and answer social network
Podcast Marketing and Promotion (category) – TPS007 – Marketing Your Podcast
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by Ray aka @podcasthelper on December 22, 2010
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Promote your podcast by contacting the people and or companies you mention in your show. Many times those people will respond by passing on your content to their community.
Whether it’s through a simple tweet or facebook post, your content gets exposed to infinite amounts of new listeners when it’s passed on by someone else. And typically when you are mentioning someone or something on your podcast, it’s something you are a fan of, use, or plan to buy. Therefore the person who you are most likely speaking kindly about or the product which you use and love is great promotion for them or their company.
In most cases when you let someone know that you are talking highly about them or their product, they have every motivation to pass that on to their community. You see it on the backs of books and website testimonials, people like it when you talk about them and their products.
So let them pay you back with a retweet, a facebook wall post, or maybe even a mention on their own show. Market your show and get your podcast in front of hundreds of new listeners just by making someone else aware that you talked about them.
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by Ray aka @podcasthelper on November 4, 2010
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On this episode I introduce you to a new resource on ThePodcastersStudio.com, the newly redone blog which will be used to share emails that I receive regarding podcasting questions. Now everyone will benefit from the information I exchange with those people who take the time to write into the show.
I also introduce you to and encourage you to get your podcast feed into the Blackberry Podcast Store. This is another great place to feature your show and be discovered by a whole new group of people who might not of known you were producing great content.
The 2010 Blogworld and New Media Expo recently took place and for those of us who were unable to attend there are many great videos from the conference available online. Today I discuss one that I enjoyed most by Scott Stratten aka @unmarketing on twitter. He talks about the necessity to stop getting in the way of people consuming your content. Check out the talk in the video below and gain a bunch of insights into different ways to think of your blog and/or podcast.
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Links mentioned in this episode:
Facebook page for The Podcasters Studio
Blackberry Podcast Store
Disqus Comment Plugin for WordPress
Intense Debate Comment Plugin for WordPress
ScottStratten from Blogworld on Vimeo.
by Ray aka @podcasthelper on October 6, 2010
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Submitting your show to new podcatchers is the best way to grow your audience fast. Make sure to submit your podcast to all the podcasting directories you can find and don’t forget the thousands of people who are consuming, searching, and using the Blackberry Podcast store. Go to the Blackberry Podcast Store to create an account and submit all your podcasts (audio and video) today.
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