What is podcasting worth? | Monetization | Forum

Certainly there is potential in making money by producing shows for other people. I think the challenge is convincing them why or how they can benefit from podcasting. In most cases you will struggle just to explain what it is;)

I do work full time producing podcasts for a nonprofit but it's because of a lot of hard work and being in the right place at the right time that I got the job. I have a pretty sweet home studio of my own and would like to bring in paying clients in the future but this is something that would take a bunch of work and i haven't had the time to focus on that. But i still think it's a good idea if you can get a business that sees the value and just needs someone to handle the production.

Your question about rates is probably one of the tougher ones to answer simply because it seems like many podcasters either keep their rates close to the vest and don't share or everyone simply has different rates. Unfortunately there isn't a set menu that you can reference for this sort of thing. I know several podcast consultants and they all seem to charge different rates per hour. Another way of billing things is by product. So voice overs, websites, graphics etc might all be billed at one set price.

I think depending on your client you may have to tailor your prices. If you are just starting out, you obviously need business and doing something for free or at a low rate might not be a bad option in the beginning. I know consultants that charge anything from $50 to $200 an hour. So it's a hard call. Float a number to your potential client that you think is fair and worth your time and perhaps be willing to adjust it to their needs.