PQT – iTunes Store Approval Times for Podcast RSS Feeds

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How long does it take before a podcast RSS feed is accepted into the itunes store once you have submitted it?

When you’ve submitted your podcast to itunes and its not showing up in the itunes catalog, many podcasters start to worry that they did something wrong. So what do you do once you have submitted your RSS feed to itunes but it’s not showing up in the itunes store?

The answer is patience. In order to make sure your podcast has been submitted and is in the process of being reviewed, make sure you received the confirmation email that tells you that indeed your podcast RSS feed has been submitted to itunes. You should receive this email shortly after you submit your valid podcast feed.

Wait times for getting your podcast approved can be as long as 3 weeks or as quick as 30 minutes. Once your podcast has been reviewed by someone at apple (yes someone actually looks and/or listens to your podcast) you will receive an email telling you that your podcast has been accepted and the same email will contain very important information about your show such as links that you can use to find your show on the web and on itunes.

Make sure you save this email and archive it somewhere you will remember and access easily because almost certainly you will be looking for it again to use the important information contain within the email about your show.

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About Ray Ortega

Full-time podcast producer and host of The Podcasters' Studio and Podcasters' Roundtable, I enjoy sharing my ten years of experience making podcasts to help others improve or start their own show.


  1. Ray,

    on my end, your latest podcast volume is very low, its not so consumable.

    Just wanted you to know,

  2. Byron,

    Thanks for the feedback. Things seem to sound great here on my end on two different computers and an ipad. Im able to listen at halfway volume and hear it OK across the room. Please see if you are still having the issue on other computers too if you can. I'll also check and see if others are having issues. Thanks again for the feedback.

  3. reformedcast says:

    My two podcasts (one audio, one video) took about a day to three days before approval on Itunes. I guess mileage varies…

    • Yes, exactly. It varies because itunes has real people actually look at your podcast to make sure it's appropriate and of course not violating their terms of service. This is why I always encourage people to submit a promo as soon as they know they are going to be starting a podcast. That way, when they are ready to officially launch on itunes, everything will be approved and ready to go and there will be no wait time.

      Good luck with your show(s). Stay in touch, thanks for the feedback!

  4. Hey if you;re podcast is not accepted do they tell you as well?
    I'm worried because It says my podcast is clean and it MAY BE explicit (Hardly)
    will I get denial email?


  5. Are you saying that it can take up to 3 weeks to get a confirmation email?

    • You should get a confirmation of submission shortly after submitting. Make sure your proper email address, one that you have access to, is in your RSS feed.

      Someone at Apple will actually look at your podcast submission to make sure you are submitting what you say you are and then once approved you will receive another email. Or a rejection email. Because an actual human handles this approval process, timing is different but I doubt it will take longer than a few days. They are pretty quick these days.

      • Thanks for the reply.

        It’s been 3 days since I submitted the podcast feed. No confirmation. When I submitted I saw the panel with graphic etc. Checked emails under my Apple ID.

        Tried to resubmit. error message that the feed had already been submitted.

        So, if no confirmation, is there a place to go to request a new confirmation email?

        Any help would be appreciated.

  6. Hey man. Thanks. just read your post and followed your instructions. i submitted my podcast and am awaiting approval! Thanks a bunch bro! my url feed is http://www.astorgamusic.com/blog?format=rss – that was a bit hard to figure out, but it works!

  7. How long does it take for reviews to come up in iTunes? I know several people who reviewed it but I’m only seeing one? Is it not instant? If something is wrong I want to correct it. Reviews are everything and if they aren’t showing up its not going to be as successful. Podcast is “Your Morning After” I only see 1 review on my end. 🙁

    • It can take awhile, maybe even up to a week but if you don’t them after that time you can try going into podcastsconnect.com with your Apple ID that you used to submit your show and use the Refresh option and if after another 24 hours you still don’t see them, something may have gone wrong. In many cases it can be user error because iTunes does not necessarily make submitting a review an easy process. Some people may have only given you a star rating and not an actual review but if you know for a fact that they did, you may have to ask them to try again if that is not too much trouble.

      However it’s important to know that reviews and ratings are not the magic potion that most people think they are or many will incorrectly tell you how important they are. For the most part, reviews and ratings do not factor into your iTunes ranking. They play only a small part in the algorithm with subscriptions over time and in short bursts being the major factor in iTunes rankings.

      Reviews and ratings are more of a “social proof” measure but you don’t need to sweat if you don’t get as many as you think you should have or one or two fail to post. There are a bunch of shows in the very top rankings of iTunes that have very few reviews. It really isn’t a major factor despite what some “experts” will say.

      • Oh that’s interesting! Thank you. I reviewed a few podcasts yesterday and then it didn’t show up but today I checked and my review was there – however my reviews on my podcast was not. I’ll give it time. Thanks.

        Now you said reviews aren’t as important. Does that go hand in hand with who subscribes? And is there a way to find out how many subscribers I have?

        Other than downloads any other things I should be working on?

        Thanks so much!! Sorry for all the questions 🙂

        • Subscribers are the most important when it comes to iTunes rankings. So getting people to subscribe is key. You want those people who listen, maybe they come to your site to hear the show etc., you want them converted to subscribers for many reasons but it will also help you in iTunes. Even if they sub in iTunes and then unsub, overall lifetime number of subs counts.

          Downloads are less important than quality listens. If you are reaching the right audience, those who are deeply interested and engaged with your topic and show, then you are doing much better than a show that has 10x your download numbers but is failing to reach its true audience.

          Really just put as much energy into make each show something that people feel like they have to share with other people, provides tons of value and your show will grow while getting in front of the “right” listeners, those who are looking for your content. Have fun!

  8. Travis Terry says:

    Hello, I have a question. After you submit your intro video and it get approved by iTunes and goes live, does the other videos you upload go through instantly?


    • Hi Travis, everything that is in your RSS feed will show up in iTunes once you are approved. If all your episodes are in your feed then yes, they will all show up. Sometimes it can take a little while for iTunes to index everything but as long as your RSS feed is valid, you can check at http://castfeedvalidator.com, then you are good to go.

  9. Hello Ray,
    I am a stand up comedian based in India, I am about to submit my podcast to i tunes but i am skeptical because my podcast is not 100 percent English and some of things we talk about might not be universal. Is that ever a reason to reject a podcast?

    • iTunes won’t judge your podcast or entry into the iTunes store based on your content other than it is what you say it is. So, you shouldn’t have any issues. And the worst thing that could happen is that they reject it for some reason, then you simply make a change and resubmit. Good luck

  10. Hi, I have to thank you for starting this post and your blog in general. A lot of the information you’ve detailed isn’t readily available on Apple. I submitted my podcast (hosted on soundcloud) to podcasts connect on Apple on Tuesday. Reading your email, I didn’t expect a confirmation for a while. But I visited the podcasts connect page again and it said that podcast was active. I clicked in it and then saw some links, one of which was ‘Visit in itunes store’. http://screencast.com/t/oqA1OLNxiy I clicked on that and the podcast was there. I then clicked the View in iTunes link http://screencast.com/t/NW0rxVubu.

    The weird things are a) when I click the Subscribe button on my phone or computer, it doesn’t show that I am indeed subscribed (despite being able to download the episode) and b) I haven’t gotten a confirmation email from Apple yet, just the email saying they received the feed. You mentioned somewhere that I should have an email associated with the feed. I don’t currently have that but I can add it and potentially refresh the feed. I would think they wouldn’t need that since I already received the first email confirming that my submission.

    I’m just not sure if I can use the subscribe link that I used to find the podcast if I couldn’t actually subscribe yet.

    Also, the image (despite being 1400 x 1400 is not showing on the play screen on the phone http://screencast.com/t/gGghjDZxjZ.

    Perhaps I just need to be patient and wait like you said. It just seems odd that I would be able to see it and download it without being able to subscribe.

    • I think patience is the key. It takes extra time to index everything on the iTunes system. So a show can be accepted and you can find it via a direct link but not necessarily through search etc. Thanks for listening, John!

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