PQT – YouTube SEO: Creating Relevant File Names

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Once you’ve edited your video you need to export it, add some metadata and then upload it to YouTube.

But before you do that, make sure that the name of your actual video file is something relevant to the information contained in the video itself. This is because YouTube indexes the file name as well as all the other metadata you include.

Doing so will help increase your visibility in YouTube search and is just another bit of insight into YouTube’s algorithm for choosing which videos rise to the top.

Links mentioned in this episode
SEO Your YouTube Videos in 10 Steps (blog post)

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About Ray Ortega

Full-time podcast producer and host of The Podcasters' Studio and Podcasters' Roundtable, I enjoy sharing my ten years of experience making podcasts to help others improve or start their own show.

  • Shawn Davidson

    I have learned this from a friend who works in a perth seo company. I am a video editor who happens to upload videos on Youtube to promote it. I was suggested to make title relevant and direct to make it a lot searchable.

    • Thanks Shawn,

      Yes your titles should contain keywords specific to what is being shown in the video.

  • Hi Ray,

    It would help to know how long a file name should be, or more specifically what the is longest it should be? This is relevant to the following: does YouTube give more value to each word in the file name when there are fewer? Does it penalize for "keyword stuffing" if you use too many words in the file name? There are a few questions we wondered…

    Thanks for the tip!


  • Thanks Ray for this vital piece of information. Yes, you need to keep the name to right to rank a bit higher on searches in YouTube and conventional search engines.

  • It’s a pity you don’t have a donate button! I’d without a doubt donate to this outstanding blog!
    I guess for now i’ll settle for bookmarking and adding your RSS feed to
    my Google account. I look forward to brand new updates
    and will share this blog with my Facebook group. Talk soon!

    • Ray

      Thanks for the love. I do actually have a Donate button on the right hand side bar but don't feel like you have to use it. I look forward to hearing more from you. Enjoy the content!

  • Another tip is to leave as many links as you can to all your other social media sites. Although these links are "nofollow" they still get crawled by the spiders!

  • I have just started a YouTube channel and came here especially to see if there is any extra knowledge related to YouTube, thanks I got it.

  • Hello RAY ORTEGA, Im just finding my way around youtube to drive more traffic to my site. Do you have a guide on best practises when setting up your youtube channel with seo in mind. Like how do I best link back to my site so its not violating G but gives me the links I need to make a difference. Thank you

    • Hi, I don’t have a guide but make sure to use all the options that YouTube gives you. Eventually when you get enough subscribers you will be able to associate your website with YouTube through verification and can link to your website using the “Cards” feature. The further you go with YouTube the more features you will unlock. Check out their Creator Academy for a ton of great info about using your channel.

      In the meantime, make sure you are uploading good content on a regular basis and fill in all relevant tags and use most if not all the space they give you for descriptions, using keywords that describe what is the video you post and are really descriptive about the content in each video. This will help with search. Also don’t ignore channel design. Again, go to your YouTube page and customize each option YouTube gives you such as your header image and links. Have fun!

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