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As a podcast producer you have likely heard that you need to create good show notes for each episode. But what does this mean and how do you accomplish it? On this episode I talk about the elements that make up good show notes (descriptive, keyword rich, and supplemental links).
I also discuss ways to get your podcast audience to participate more and engage with your show. Receiving comments, retweets, emails, and voicemail are just some of the ways you know that people are listening to and/or watching your podcast. Engagement also allows you to custom tailor your content to fit the desires of your audience and thus increase your feedback with each episode.
Important factors in getting your audience to provide feedback are reaching out to them wherever they are gathering. Find your niche on twitter and start a conversation, offering helpful feedback and pointing them to your show when appropriate for deeper discussion and explanation. Reach out on facebook and create supplemental content that encourages feedback. Both of these methods have a low threshold and can potentially reach hundreds of even thousands of relevant listeners.
Write better show notes and think about enhancing your video and audio content with blogs. The more content you produce, the more likely it is that your audience will engage with your podcast. Make sure that you have the appropriate call-to-action in every episode of your podcast and make sure you have an easy to find contact page on your website.
Both show notes and supplemental content and/or engagement are great ways to get more people interacting with your show. Try to go out and reach the people who would be interested in your podcast instead of just waiting for them to find you.
Podcast: Play in new window | Download (Duration: 37:33 — 34.5MB)
Links for this episode:
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