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Post image for TPS Ep. 044 – Media Kits and A New Sponsorship Opportunity for Your Podcast

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Learn how to start preparing your podcast’s media kit and about a new affiliate sponsorship opportunity from Audible.com.

I start off by answering a question from Sean who wants to know how he can improve the audio for his screencasts? He is currently using a headset but I talk about some different options that he can upgrade to and I have a surprise option for him that will work for free.

This episode takes a look at two different ways to start guiding your show towards earning income. Mike from Rock’n the Mike Podcast calls in to ask about building a media kit and what to do when approached by sponsors.

I answer his questions and give you some insight into how to start building your own media kit which will enable you to approach sponsors you might be interested in or provide those sponsors interested in you with valuable information about your show.

After that I talk about a new sponsorship opportiunity that is available to any podcaster who applies to and is accepted into the Audible.com affiliate program. This program gives you complete control over how much promotion you want to include in your show and offers a healthy return just for getting your listeners to sign up for a free trial.

Steve from Waves of Tech gets on the mic with me for a interview all about his role in talking Audible into providing this sponsorship opportunity to the independent podcaster and we discuss the plusses and minuses of being part of this program and placing an ad into your show.

Links from this episode
Audible Affiliate program

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Adobe Audition is now out for the Mac. Find out what I like about it, what I think you could use as an alternative and the effects I use when using Audition to process my audio.

Also discussed on this episode are virtual cart machines (soundbyte, pod producer, etc). These apps and programs allow you to bring other audio clips into your podcast recordings by easily organizing them into a push button display. Easily bring in intros, outros, sound effects and any other audio clips you want to load into the software.

I discuss the advantage to using the new “like” button for facebook and how using Google Analytics to set “funnels” can help you to achieve your desired conversion goals for on your website.

Also find out why I think you can stand to profit by giving away all of your knowledge and content for free! The more content you produce and publish in your niche, the more you establish yourself as an expert in your field. The best way to achieve this status is by making sure anyone and everyone interested in your content can consume it. By giving it away for free you are not only inviting everyone to view it, you are drawing people to your expertise and opening up the possibility for anyone to hire you or pay for other products you sell surrounding your content.

download this episode (46 min|mp3|44.5 mb)

Links mentioned in this episode:
Adobe Audition for the mac beta – free (until the beta is over).
Facebook Social Plugins – for installing a facebook like button plugin on your wordpress site
ID3 editor – for putting metadata into your mp3 files
Google Analytics – for website statistics
PodcastHelper (Ray) on facebook
sound byte for ipad – for inserting audio clips into your podcast recordings

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TPS Ep. 022 – Video Interview with Indie Artist Matthew Ebel

by Ray aka @podcasthelper on January 2, 2010


An interview with independent music artist, Matthew Ebel who generates all his income solely through premium membership based podcasting.

Matthew is a well know musician in podcasting circles and you can hear his music being played on various shows across the intertubes.

On this episode learn more about Matthew and how he makes a living from producing his own music and how he integrates podcasting into his revenue stream.

You can out find out more about Matthew by visiting MatthewEbel.com or sign up for his music at MatthewEbel.net.

right-click to download

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TPS Ep. 016 – Podcast Freebies, Skype Tune Up, Mic Review, and Much More

11.12.2009

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This episode of The Podcasters Studio takes a look at a variety of podcasting options such as how to record Skype calls for free (if you’re on a mac), how to make your Skype better suited for recording interviews, a great review by Neil aka @GeekwithGlasses covering the Audio Technica ATR3350 wired lavalier mic for [...]

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TPS Ep. 015 – An Interview with Podcaster Jeff Roney from Roneyzone Productions (part I)

11.05.2009

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On this episode of The Podcasters Studio I talk with Jeff Roney from Roneyzone Productions. Jeff also produces several other podcasts and incorporates a whole host of voice actors in his original work, New World Army Podcast. In part one of this interview we learn a little about Jeff and his long life (141 episode [...]

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TPS Ep. 012 – An Interview with Cliff Ravenscraft of GSPN.TV

09.25.2009

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On this episode of The Podcasters Studio I interview Cliff Ravenscraft of GSPN.tv. Cliff is a full time podcaster meaning he makes his living, all of his income from podcasting. Listen as Cliff explains his life before deciding to turn podcasting into his career and his life after. Cliff hosts and/or produces more than 22 [...]

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