TPS092: Social Sponsorships and the Behringer Q802USB Mixer

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What’s the value of a new podcast subscriber? Would you trade 20, 50, 100 dollars an episode for a new subscriber? Two new subscribers?

Social-Sponsorship-graphicA podcast sponsorship can be a hard deal to negotiate and for many smaller shows it’s not likely worth the tradeoff; having to put ads in your content for a small monetary return. But what if the exchange was not money but instead something likely more important to a podcast… new listeners.

Word of mouth is still the best form of marketing for any podcast. Trading ad space on your show for an introduction to a targeted, relevant, interested group of potential new subscribers may have bigger returns and is almost certainly a much easier form of sponsorship to obtain.

Social sponsorship is sponsorship deal for the rest of us. The average podcaster does not carry the number of subscribers that most ad buyers would want to see for CPM based deals. Yes you can cultivate a one on one sponsorship with someone who has a relevant business but when it comes to asking for money it’s often a much harder sale. [Read more…]

TPS082: Zoom H6 and Crowdfunding for Podcasters

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There are many ways to record your podcast. One of my favorites is directly to a digital audio recorder. The Zoom H6 is the newest in a long line of audio recorders but this one stands out amongst them all. With four truly dedicated microphone inputs and the ability to add two more XLR combo inputs, the H6 is a portable podcasting studio.Zoom H6 kit
[Read more…]

TPS 075: Podcasting Hurdles – Getting Past Common Barries to Starting a Podcast

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What were the largest hurdles you had to overcome when starting a podcast?

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Starting anything can be tough. The first sentence of a school paper, an about page on your blog, show notes for your podcast episode, these are all hard things to start but once you do you’re off and running.

A podcast is no different. Once you get past that initial barrier, whatever that happens to be in your case, then you gain momentum and the next thing you know you’re on episode twenty. [Read more…]

PQT – Focus Your Podcast’s Budget

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Podcast Quick Tips Most podcasts are a hobby endeavor which usually means budgets for gear, websites, software and everything else involved in making a podcast is limited. When deciding where to put your money first, focus on the elements of your podcast that are most likely to affect the overall quality of your show.

The best place to start is your microphone. This is likely the single largest factor in getting a good sounding podcast. The best budget microphone on the market, as of the date of this post (02/15/13), is the ATR2100 from Audio Technica.

For less than $50 U.S., you get a dynamic mic (best for the typical podcast studio) that produces excellent audio quality (on par with the infamous HEiL PR40) and plugs directly into your computer via USB. [Read more…]

PQT – iTunes Affiliate Program

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Podcast Quick TipsLearn how you can earn money when someone uses your iTunes subscription link to subscribe to your podcast.

Every podcaster should have a link to their podcast in the iTunes store on their website. You can see mine in the upper right hand corner widget area of this site.

It’s important to make it easy for people to find and subscribe to your podcast when they arrive on your website. Often times when people visit your site, if they can’t find what they’re looking for in the first few seconds, they’re gone. Likely you’ve just lost your chance at getting a new listener/viewer for your show. [Read more…]

Earn Money When Someone Subscribes to Your Podcast in iTunes.

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iTunesDid you know you can earn money when someone subscribes to your podcast in iTunes?

It’s true, iTunes has an affiliate program. Create icons, banners, text links and more by signing up with the iTunes affiliate program and you can start earning commissions when someone uses your link to buy items on iTunes.

If you’re already sending people to iTunes to subscribe to your podcast, you might as well earn a little money in return if they happen to buy music, apps, or movies while they are there. [Read more…]

How to Get a Sponsor for Your Podcast

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There are many ways to make money with your podcast (not to be confused with getting rich). The best of these methods is to obtain a sponsor that works with you exclusively. Often times this will result in more money, more customization, and an overall better experience for your audience. This however is likely the hardest way to monetize your podcast…or is it?

I found this video today by Gary Vaynerchuk. If you don’t know him, he is a wine retailer turned podcaster turned millionaire.  But what I know Gary for most are his insights into new media and his awesome ability to speak and engage an audience. You will definitely see what I mean when you watch this video. He never lacks for energy. The bottom line, when Gary speaks he’s often right and this is one of those times… [Read more…]

TPS Ep. 067 – Using Affiliates with Your Podcast to Make Money

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Daniel ClarkWant an easy way to start making money with your podcast? Start using affilate links in your content.

It may sound too simple to be effective but signing up for an affiliate program and placing links in your website’s text and/or mentioning them on your podcast is the easiest way to start monetizating your show. You can literally make money while you sleep. [Read more…]

TPS Ep. 055 – Podcast Currency: How Your Podcast Pays You Back

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You produce a podcast that you make available for free and in fact spend lots of your own money on (if you’re truly invested). So how does your podcast pay you back?

A podcast pays in both tangible and non-tangible ways. In this episode I cover all of the ways I’ve found to make money from your podcast as well as how to see value in your show when you aren’t seeing cash. In a lot of cases, money is not the goal of the podcast producer and even those that have an interest in making money from their show need to understand all of the ways a podcast pays back.

  1. Affiliate Accounts: Quite possibly the easiest way for your podcast to earn real income is to make sure you sign up for affiliate accounts with sites such as Amazon or any other retailer who has products that you are promoting on your show.
  2. Donations: Don’t be embarrassed to ask for donations. It can help offset the cost of producing a podcast and often times you have people in your audience who understand all the hard work you put into producing your podcast. Let them donate.
  3. Ads: There are a hundred different ways to approach getting sponsors. There are network sites like Blubrry.com who will find the sponsors for you or you can go out and get your own. This is often the most difficult way to get income from your show but it can also be the most lucrative.
  4. Premium Content: It’s possible to make your back catalog or even your entire show pay-for-content. Libsyn.com now offers a service that will allow you to determine how much of your feed is premium.

Non-tangible Returns on Your Podcast

  1. Subscribers: Every new subscriber is cash in the bank for a podcast. In podcasting, it’s all about the audience.
  2. Email List: If someone is willing to give you their email, consider that as good or better than a donation. Email’s can be used to reach your audience from now until they unsubscribe so it’s a pretty big return when your audience likes you enough to give you access to their email inbox. Treat it wisely. This could be your only link to your audience should something go wrong with your hosting, podcatcher, etc.
  3. Reviews, Comments, Social Sharing: Anytime someone gives you a review on iTunes, a comment on your site, a Like on Facebook or any other feedback, you’ve been paid. These help increase your visibility in search engines be it Google or iTunes or wherever else people can find your show.
  4. Emails and Voice Feedback: When people leave you feedback or ask questions, this is content you can use to power your show. Including your listeners in the content of your episodes increases their investment in your podcast as well as helps you create content which can be a challenge after producing a lot of episodes.
  5. Word Of Mouth: Just as it reads. When people tell their peers, you win. More subscribers leads to more podcast currency.
  6. Friendship! Podcasting creates amazing relationships and often times that’s it’s best reward.
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