PQT – Names in Titles

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Podcast Quick TipsIf you have a podcast where you have on guests/interviewees, you should include those names in the title of your episode(s) for better search results in iTunes.

I’ve noticed that when I search for someone’s name on iTunes I get results not only for their own podcast, assuming they have set up their feed correctly, but also for other podcasts on which they were interviewed and the show put their name in the title. [Read more…]

PQT – YouTube SEO: Creating Relevant File Names

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Once you’ve edited your video you need to export it, add some metadata and then upload it to YouTube.

But before you do that, make sure that the name of your actual video file is something relevant to the information contained in the video itself. This is because YouTube indexes the file name as well as all the other metadata you include.

Doing so will help increase your visibility in YouTube search and is just another bit of insight into YouTube’s algorithm for choosing which videos rise to the top.

Links mentioned in this episode
SEO Your YouTube Videos in 10 Steps (blog post)

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