TPS092: Social Sponsorships and the Behringer Q802USB Mixer

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What’s the value of a new podcast subscriber? Would you trade 20, 50, 100 dollars an episode for a new subscriber? Two new subscribers?

Social-Sponsorship-graphicA podcast sponsorship can be a hard deal to negotiate and for many smaller shows it’s not likely worth the tradeoff; having to put ads in your content for a small monetary return. But what if the exchange was not money but instead something likely more important to a podcast… new listeners.

Word of mouth is still the best form of marketing for any podcast. Trading ad space on your show for an introduction to a targeted, relevant, interested group of potential new subscribers may have bigger returns and is almost certainly a much easier form of sponsorship to obtain.

Social sponsorship is sponsorship deal for the rest of us. The average podcaster does not carry the number of subscribers that most ad buyers would want to see for CPM based deals. Yes you can cultivate a one on one sponsorship with someone who has a relevant business but when it comes to asking for money it’s often a much harder sale. [Read more…]

PQT – Naming Your Podcast with Dave Jackson

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Naming your podcast is kind of a big deal. Yet some people might just jump into it without ever asking anyone if the name is any good or more importantly, makes any sense? I know I did, oops.

Podcast Quick Tips

Yes, some podcasters will start a podcast with a name that tells you nothing about the content and do quite well but wouldn’t you rather have a show with a name that told everyone who heard it, in just a few words, knew exactly what that podcast was all about? Hint: your answer should be yes;) [Read more…]

TPS 070 – Show intros, Zoom H4n and the Top Podcast Directories

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I recently spoke on the topic of podcasting at Social Media Week D.C. (#SMWDC) and it presented some great opportunities to use gear that I don’t always use and speak to people face to face instead of from behind the mic. This of course led to some insights that are perfect for podcasters.

Public speaking introduces an added element of excitement, nervousness and adrenaline that you might also experience the first few times you sit down to a microphone to record your podcast. In each scenario it’s a good idea to remind yourself to slow down. Even after recording hundreds of podcasts episodes, I still find myself having to slow down when speaking in public. [Read more…]

TPS Ep. 057 – The Benefits of Using a Mixer

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Adding a mixer to your podcast studio will allow your productions to grow along with your show.

As you get further along in your podcasting venture, you’ll likely want to add in more capabilities such asdesktop rack mount Skype hosts and guests, more in-studio microphones, and built in capabilities for backing up recordings to avoid loss of your audio. Having a mixer in your studio allows you to easily add in these and many more features as your skills and productions progress over time.

On this episode I explain the many ways a mixer allows you to easily expand your studio’s capabilities and what features you might want to look for when choosing your first mixer or upgrading your old one.

TPS Ep. 051 – Back to Podcasting Basics (Part 2 of 2)

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[See Part 1 First] Continuing where I left off in part one of this two part series, I wrap things up with a discussion about the remaining basic pieces you’ll need to start a successful podcast. I’m defining a successful podcast here as a podcast that starts off with all the core elements in place so that you don’t have to go back and fix the foundation of your show in the future. Often times, mistakes are made when setting up a podcast (understandably due to excitement and the rush to get started) that will often require an entire rework of the core elements of your podcast. [Read more…]

PQT – Fix the Number of Default Items in Your WordPress Feed

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If you use WordPress to create your podcasting RSS feed then you may have noticed that only ten or less of your most recent episodes are showing up in podcatchers such as iTunes. There’s a simple fix.

Simply adjust the default syndication setting (10) in the Reading section of your WordPress settings.

Click here to see a screencast tutorial of me walking you through the process. This works for both free sites on WordPress.com and your own installation of WordPress.

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PQT – Creating High Resolution Album Art

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When you create your album artwork the graphic that represents your podcast (also referred to as show art or ID3 image), make sure you use a high enough resolution so that it displays well on large screens.

I recommend making your show logo 600 x 600 pixels. This is a square image that will display well on HD screens as well as .mp3 players such as an iPod. Create a .jpg is still a relatively small size in (usually less than 1mb) and will be compatible across all devices.

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