TPS092: Social Sponsorships and the Behringer Q802USB Mixer

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What’s the value of a new podcast subscriber? Would you trade 20, 50, 100 dollars an episode for a new subscriber? Two new subscribers?

Social-Sponsorship-graphicA podcast sponsorship can be a hard deal to negotiate and for many smaller shows it’s not likely worth the tradeoff; having to put ads in your content for a small monetary return. But what if the exchange was not money but instead something likely more important to a podcast… new listeners.

Word of mouth is still the best form of marketing for any podcast. Trading ad space on your show for an introduction to a targeted, relevant, interested group of potential new subscribers may have bigger returns and is almost certainly a much easier form of sponsorship to obtain.

Social sponsorship is sponsorship deal for the rest of us. The average podcaster does not carry the number of subscribers that most ad buyers would want to see for CPM based deals. Yes you can cultivate a one on one sponsorship with someone who has a relevant business but when it comes to asking for money it’s often a much harder sale. [Read more…]

TPS090: Replacing Media Files and Behringer Xenyx UFX1204 Mixer Review

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Of the many benefits of having a great podcast media host, having the ability to seamlessly replace a file is a nice option. With both Libsyn and Blubrry (use code: PodcastHelper for a free month at both), you have the ability to UFX1204insert a new file in place of an already published one. This allows you to easily fix errors after the fact without affecting your stats or remove time sensitive content once it expires. These are just two ways that replacing a file can help you in your podcast productions.

On this episode I speak to Krystal from Libsyn about how this process is performed inside a Libsyn account and the various options you have when performing a file replacement.

I also do a review of the Behringer Xenyx UFX1204 mixer.* [Read more…]

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