TPS Ep. 046 – Show Notes and Increasing Audience Participation

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As a podcast producer you have likely heard that you need to create good show notes for each episode. But what does this mean and how do you accomplish it? On this episode I talk about the elements that make up good show notes (descriptive, keyword rich, and supplemental links).

I also discuss ways to get your podcast audience to participate more and engage with your show. Receiving comments, retweets, emails, and voicemail are just some of the ways you know that people are listening to and/or watching your podcast. Engagement also allows you to custom tailor your content to fit the desires of your audience and thus increase your feedback with each episode.

Important factors in getting your audience to provide feedback are reaching out to them wherever they are gathering. Find your niche on twitter and start a conversation, offering helpful feedback and pointing them to your show when appropriate for deeper discussion and explanation. Reach out on facebook and create supplemental content that encourages feedback. Both of these methods have a low threshold and can potentially reach hundreds of even thousands of relevant listeners.

Write better show notes and think about enhancing your video and audio content with blogs. The more content you produce, the more likely it is that your audience will engage with your podcast. Make sure that you have the appropriate call-to-action in every episode of your podcast and make sure you have an easy to find contact page on your website.

Both show notes and supplemental content and/or engagement are great ways to get more people interacting with your show. Try to go out and reach the people who would be interested in your podcast instead of just waiting for them to find you.

Links for this episode:
Recording multi-channel with Audacity
Alesis Multimix8 USB 2.0 mixer
Ray’s settings for the Powerpress plugin for wordpress
Canon 60D HDDSLR video setup
How to get started using Custom Fields in wordpress
A podcast studio inside an RV

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About Ray Ortega

Full-time podcast producer and host of The Podcasters’ Studio and Podcasters’ Roundtable, I enjoy sharing my ten years of experience making podcasts to help others improve or start their own show.

Comments

  1. anewsome says:

    I use Notepad++ to write up my show notes and use that in the Lyrics tag in my MP3 files. I'm then able to use that same text (cut-n-paste) into my WordPress post. I use the text file from the week before, copy it to the new folder for that weeks podcast episode, change it's name (i.e. copy "ShowNotes_episode00130.txt" to new folder and rename to "ShowNotes_episode00131.txt") then delete the episode specific notes from the file and start writing the current episodes notes. Hmm…I'm not sure how clear that is. It's easier to talk than to write and describe this.

    Thanks for your show.
    Allan Newsome
    Two Chairs No Waiting Andy Griffith Show Fan Podcast http://TwoChairsNoWaiting.com

  2. PodcastHelper says:

    Steve, great tip! I'll check out the plugin. Seems handy.

  3. I love that tip. I'll have to check that out. I've always just opened my last post and copied it to a new post….then changed the show notes. This sounds like a time saver.

  4. See for me at least I don't screw up the new post!!!! LOL

  5. stutterrockstar says:

    Hmmm, a fellow podcaster just referred me over here, as I started podcasting about a year ago, an addition to the niche blog I have been writing for over two years. I am very amateur, so will definitiely take a look here for tools and ideas.
    As for show notes, I would appecciate it if you would take a moment to look at my site, and see if the episode blurb I write up for each episode is what you mean. Am I hitting the objective? I do seem to get lots of comments, but am always intersted in more traffic and listeners. I will be a frequent visitor here! <a href="http://www.stutterrockstar.wordpress.com” target=”_blank”>www.stutterrockstar.wordpress.com The podcasts are fairly obvious to find!

    • PodcastHelper says:

      Looks great. A nice description of each episode. My only suggestion might be to consider placing the audio player at the top of your post instead of the bottom so it's the first thing people see. This way it's less likely that they'll miss it or confuse it with a simple blog post. Keep up the great work.

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