You’ve recorded your first podcast episodes and created a podcast ready RSS feed. Now what?
After making sure your podcast is available on your website, including an HTML5 (mobile friendly) player, you can begin submitting your podcast (using your RSS feed url) to the largest directories and apps.
Start with the four directories* listed in this infographic to ensure good coverage in most of the places people get podcasts.
Everyone will see varying numbers from each of the listed directories but these four will make your podcast available on the biggest platforms (Apple, Android, Microsoft, and Linux).
The directories listed in the infograph (below) are not necessarily in order of importance but have made this list because in order to be in each one, you have to go to the website and manually submit your podcast.
Some of the other popular directories, like Overcast, will include in your podcast automatically once you have submitted and been accepted into iTunes.
Before submitting your podcast to any directory, visit Castfeedvalidator.com to make sure your feed is valid and formatted for all podcast directories.
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How to Submit Your Podcast
iTunes/Podcasts App – If you only submit to one directory, this is the one. iTunes desktop and the Podcasts App for iOS is the number one place people find and listen to podcasts.
Once again, cause it’s so important, by being listed in iTunes, your podcast will also be available in many of the other most popular directories and apps including Pocketcasts, Overcast, Podcast Addict, Downcast, aCast, iCatcher and many more.
These various directories all use the iTunes API to access the library of podcasts listed on iTunes. Some of the apps that do this such as Pocketcasts, are likely to get more listeners than a few of the other apps listed in the infograph above but because they pull in your show automatically, you don’t have to go each site to submit your podcast. It’s handled for you simply by being in iTunes.
Check out the video at the end of this post to see how to submit your podcast to iTunes.
Stitcher – Because the Stitcher has been the longest running free podcast app on Android, Podcasts listed in the Stitcher Radio directory typically receive good download numbers.
That’s slowly changing now that Google Play Music has opened its app to podcasters and podcast listeners but Stitcher is still a good place to submit your podcast.
To submit to Stitcher, go to partners.stitcher.com, create an account and get your show listed. Because Stitcher pulls your .mp3 file from your feed and hosts it on their own server, you’ll get a very unique stat: how long someone listened to any single episode. Try not to let it get you down;)
Google Play Music – With native support for Android devices and hopefully some strong marketing by Google (we’re still waiting), the Google Play Music directory could become the most popular place to find podcasts after iTunes/Apple Podcasts App.
To submit your podcast to the Google Play Music store, make sure your correct email (one that you have access to) is in your RSS feed then go to: g.co/podcastportal to submit your podcast. Visit the Google podcast support page for details about submitting your podcast.
You can get the inside info on this newer podcast directory via Libsyn’s conversation with Google Play Music Products Manager, Elias Roman.
If you’re a Libsyn customer, see this write up about setting up a Google Play Music specific destination for your podcast. Google specific tags will provide you with some extra control over the information that Google sees regarding your podcast.
If you’re a blubrry customer, see this write up regarding how to include Google Play Music specific tags in your RSS feed via the PowerPress plugin for WordPress.
If your audio is hosted elsewhere, contact your host to see if they are implementing Google Play Music specific tags. If not, you might want to consider moving to a podcast host that provides you more control over your content the way Libsyn and blubrry does.
The podcast directories listed on this page should report statistics back to media hosts that collect stats. If you are not getting stats from these directories via your podcast media host you can add free stats via Podtrac and blubrry’s free version of their stats.
TuneIn – A blend of terrestrial radio, music and podcasts, TuneIn Radio provides users with a wealth of audio content.
Submitting here will also make your podcast available on the Amazon Echo. “Alexa play The Podcasters’ Studio.” Try it;)
To submit to TuneIn, you’ll need to email the following details to email@example.com
1. Title (Required)
2. Name of Host
4. Logo – In png or jpg format at 1200×1200 in size
5. Banner – In png or jpg format at 1024 X 300 in size
6. XML/RSS Feed URL (required)
7. Website address
After submitting to these four primary directories, your show, once indexed (be patient), will appear in over 20 directories.
In total there are more than 100 podcast directories available. Some of them will be more suited to your content than others based on your niche. Take your time, don’t try to submit to all of them in one day.
When you find that your listens per episode (three weeks after being published) are leveling off, head on over to PodcastPlaces.com and take a look at some of the other podcast directories you can submit to.
Each new podcast directory you join should put your show in front of a new audience.
Finally, use SubscribeOnAndroid.com to create a one-click option for Android users and make sure it’s visible on your website along with these other primary subscription options.
UPDATE (2017): Miro’s submission process is not currently working although the directory still exists. At this time there is no information if this will ever be fixed.
To hear more about podcast directories and which ones I think are the most important, press play below and skip to 20:40 of episode 95.
Your numbers are not likely to skyrocket, podcasting is slow growth, one listener at a time. Stick with it, produce high quality content and you’ll find new listeners everywhere you submit your show.
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