It’s important to make it easy for people to find and subscribe to your podcast when they arrive on your website. Often times when people visit your site, if they can’t find what they’re looking for in the first few seconds, they’re gone. Likely you’ve just lost your chance at getting a new listener/viewer for your show. [Read more…] about PQT – iTunes Affiliate Program
There are many ways to make money with your podcast (not to be confused with getting rich). The best of these methods is to obtain a sponsor that works with you exclusively. Often times this will result in more money, more customization, and an overall better experience for your audience. This however is likely the hardest way to monetize your podcast…or is it?
I found this video today by Gary Vaynerchuk. If you don’t know him, he is a wine retailer turned podcaster turned millionaire. But what I know Gary for most are his insights into new media and his awesome ability to speak and engage an audience. You will definitely see what I mean when you watch this video. He never lacks for energy. The bottom line, when Gary speaks he’s often right and this is one of those times… [Read more…] about How to Get a Sponsor for Your Podcast
It may sound too simple to be effective but signing up for an affiliate program and placing links in your website’s text and/or mentioning them on your podcast is the easiest way to start monetizating your show. You can literally make money while you sleep. [Read more…] about TPS Ep. 067 – Using Affiliates with Your Podcast to Make Money
You produce a podcast that you make available for free and in fact spend lots of your own money on (if you’re truly invested). So how does your podcast pay you back?
A podcast pays in both tangible and non-tangible ways. In this episode I cover all of the ways I’ve found to make money from your podcast as well as how to see value in your show when you aren’t seeing cash. In a lot of cases, money is not the goal of the podcast producer and even those that have an interest in making money from their show need to understand all of the ways a podcast pays back.
- Affiliate Accounts: Quite possibly the easiest way for your podcast to earn real income is to make sure you sign up for affiliate accounts with sites such as Amazon or any other retailer who has products that you are promoting on your show.
- Donations: Don’t be embarrassed to ask for donations. It can help offset the cost of producing a podcast and often times you have people in your audience who understand all the hard work you put into producing your podcast. Let them donate.
- Ads: There are a hundred different ways to approach getting sponsors. There are network sites like Blubrry.com who will find the sponsors for you or you can go out and get your own. This is often the most difficult way to get income from your show but it can also be the most lucrative.
- Premium Content: It’s possible to make your back catalog or even your entire show pay-for-content. Libsyn.com now offers a service that will allow you to determine how much of your feed is premium.
Non-tangible Returns on Your Podcast
- Subscribers: Every new subscriber is cash in the bank for a podcast. In podcasting, it’s all about the audience.
- Email List: If someone is willing to give you their email, consider that as good or better than a donation. Email’s can be used to reach your audience from now until they unsubscribe so it’s a pretty big return when your audience likes you enough to give you access to their email inbox. Treat it wisely. This could be your only link to your audience should something go wrong with your hosting, podcatcher, etc.
- Reviews, Comments, Social Sharing: Anytime someone gives you a review on iTunes, a comment on your site, a Like on Facebook or any other feedback, you’ve been paid. These help increase your visibility in search engines be it Google or iTunes or wherever else people can find your show.
- Emails and Voice Feedback: When people leave you feedback or ask questions, this is content you can use to power your show. Including your listeners in the content of your episodes increases their investment in your podcast as well as helps you create content which can be a challenge after producing a lot of episodes.
- Word Of Mouth: Just as it reads. When people tell their peers, you win. More subscribers leads to more podcast currency.
- Friendship! Podcasting creates amazing relationships and often times that’s it’s best reward.
Wizzard Media recently announced that they are implementing a new program that will allow podcast producers, with any Libsyn.com account, to monetize their content. A basic Libsyn account can be purchased for as little as five dollars a month which would give you access to the subscription service.
Each Libsyn account will have the option to create a subscription based webpage on which a producer can add bonus content (audio, video, etc.), deliver their back catalog, or write premium blog posts. The decision on exactly how to monetize the content is completely up to the individual producer. You also get to decide how much or how little you want to charge for access to your premium content.
Revenue from subscriptions will be split 60-20-20. Sixty percent of the profit will go to the podcast producer with Libsyn and MediaPass getting the additional fourty percent split between them. Partnering with Wizzard/Libsyn to deliver your content in this manner saves you the trouble of setting this up on your own and managing subscriptions.
While this is not paid access to your feed, you can integrate this model with your current podcast corresponding feed by limiting the number of free episodes you keep in your public catalog. For example, if you have 100 episodes, you can make the most recent 50 episodes available for free via iTunes or any other podcatcher. This is done by limiting the number of <items> that show up in your feed.
New subscribers could then access all previous episodes (1-50) by subscribing to your premium page (you set the price) at Libsyn.com. This is just one way to integrate a paid model into your podcast.
This is another great opportunity for podcasters to be able to start seeing profits from their efforts. If you want to get started, contact Rob Walch at Rob@wizzard.tv or Rob@podcast411.com and express your interest in getting started with a subscription model for your podcast.
Learn how to start preparing your podcast’s media kit and about a new affiliate sponsorship opportunity from Audible.com.
I start off by answering a question from Sean who wants to know how he can improve the audio for his screencasts? He is currently using a headset but I talk about some different options that he can upgrade to and I have a surprise option for him that will work for free.
This episode takes a look at two different ways to start guiding your show towards earning income. Mike from Rock’n the Mike Podcast calls in to ask about building a media kit and what to do when approached by sponsors.
I answer his questions and give you some insight into how to start building your own media kit which will enable you to approach sponsors you might be interested in or provide those sponsors interested in you with valuable information about your show.
After that I talk about a new sponsorship opportiunity that is available to any podcaster who applies to and is accepted into the Audible.com affiliate program. This program gives you complete control over how much promotion you want to include in your show and offers a healthy return just for getting your listeners to sign up for a free trial.
Steve from Waves of Tech gets on the mic with me for a interview all about his role in talking Audible into providing this sponsorship opportunity to the independent podcaster and we discuss the plusses and minuses of being part of this program and placing an ad into your show.
Links from this episode
Audible Affiliate program