Podcasts Are Coming to Google!

Google is getting their own podcast directory and they want you to submit your podcast nowgplay

In exciting news, Google is finally jumping back into podcasts by announcing that podcasts will be added to Google Play Music.

“Podcasts” and “Google” are not two words that have gone together very well over the last five or so years since the demise of the Google Listen app which was just so-so anyway. Well they’re back and it sounds like they’re all-in.

This is great news for podcast producers and hopefully many, many new podcast fans to come.

In this short interview with Google Play Music Products Manager, Elias Roman, Rob Walch from Libsyn gets the details of the announcement. You’ll want to listen so you can hear it in Elias’ own words but the key points are listed here:

  • Google thinks they can bring podcasts to people who don’t yet know about podcasts thus opening up the market to a whole new audience.
  • The podcast directory will be inside the Google Play Music app and will be cross-platform (Apple, Android, Desktop, and others).
  • Initial launch will be in the U.S. only and limited to Android devices but it will be “everywhere” soon.
  • Google will ingest your audio and video files and re-encode them to their own specs.
    • Specs unknown at this point.
    • No ads will currently be placed around or in your content.
  • Stats will be available via their user interface and there will be an API available which means media hosts like Libsyn and blubrry should be able to receive stats as well.
  • Because it’s cross-platform, you’ll be able to use the app on your chosen device (when released) and you’ll have the ability to make sure your show is displaying and working properly inside Google Play Music, for free.
  • Podcast content may or may not become searchable by Google in the future. Let’s hope this happens.
  • We’ll get direct links to our show inside Google Play Music which means we can easily add subscribe buttons on our own websites.
  • Google is indeed calling a podcast, a podcast!

One additional thought about Google getting podcasts. If you are a YouTuber, you are likely familiar with Google’s Content ID system. This is an algorithm that listens to all your videos and flags your content when it recognizes copyrighted music. This could become a big issue for podcasters on Google Play Music.

They haven’t said that Content ID will be employed but I can’t imagine that it won’t and if your show has music in it that you don’t own, have the rights to or is cleared through Google, you’ll likely get flagged and need to remove those episodes or music or else get booted out of their directory.

Now would be a good time to fix that issue if you are using music that is not your own. And if you aren’t sure whether or not you can use the music, best policy would be to simply not use it.

Links mentioned in this episode:

Do you need a reliable host for your podcast? Consider using Libsyn (my chosen host) or Blubrry (the two best, most reliable podcast media hosts IMO) and get your first month free when you use promo code: PODCASTHELPER at checkout.

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About Ray Ortega

Full-time podcast producer and host of The Podcasters' Studio and Podcasters' Roundtable, I enjoy sharing my ten years of experience making podcasts to help others improve or start their own show.