PQT – Statistics and Analytics for Your Podcast and Website

Resources for tracking statistics for your podcast and website.

By using some simple resources, you can get a clear picture regarding how many people are listening to your podcast as well visiting your website.

File hosts such as Libsyn, Blubrry, and Blip.tv all keep statistics about the number of people downloading your show as well as the applications they are using to do it (iTunes, Web, apps, etc) and where they are coming from (geo-location).

Other sites such as Facebook, give you deep “insights” into the demographics of your audience within Facebook. And installing Google Analytics on your webpage will further your understanding about how people are using your website.

Finally, Woopra allows you to see visitors to your website in real-time. When can watch the activity taking place on your website at any given time, tracking things like how some navigates your site and how they got there in the first place.

Consider integrating some of these tools into your podcast. Knowing more about your audience is not only fun and rewarding (we all love to know someone is listening) but very useful for growing your show.

links for this episode:

Google Analytics (track statistics for your website)
Woopra (watch visitors to your site in real-time)

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About Ray Ortega

Full-time podcast producer and host of The Podcasters' Studio and Podcasters' Roundtable, I enjoy sharing my ten years of experience making podcasts to help others improve or start their own show.