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Where to Submit Your Podcast

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Various Podcast directoriesYou’ve recorded your first podcast episodes and created a podcast ready RSS feed. Now what?

After making sure your podcast is available on your website, including an HTML5 (mobile friendly) player, you can begin submitting your podcast (using your RSS feed url) to the largest directories and apps.

Start with the four directories* listed in this infographic to ensure good coverage in most of the places people get podcasts.

Everyone will see varying numbers from each of the listed directories but these four will make your podcast available on the biggest platforms (Apple, Android, Microsoft, and Linux).

The directories listed in the infograph (below) are not necessarily in order of importance but have made this list because in order to be in each one, you have to go to the website and manually submit your podcast.

Some of the other popular directories, like Overcast, will include in your podcast automatically once you have submitted and been accepted into iTunes.
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TPS092: Social Sponsorships and the Behringer Q802USB Mixer

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What’s the value of a new podcast subscriber? Would you trade 20, 50, 100 dollars an episode for a new subscriber? Two new subscribers?

Social-Sponsorship-graphicA podcast sponsorship can be a hard deal to negotiate and for many smaller shows it’s not likely worth the tradeoff; having to put ads in your content for a small monetary return. But what if the exchange was not money but instead something likely more important to a podcast… new listeners.

Word of mouth is still the best form of marketing for any podcast. Trading ad space on your show for an introduction to a targeted, relevant, interested group of potential new subscribers may have bigger returns and is almost certainly a much easier form of sponsorship to obtain.

Social sponsorship is sponsorship deal for the rest of us. The average podcaster does not carry the number of subscribers that most ad buyers would want to see for CPM based deals. Yes you can cultivate a one on one sponsorship with someone who has a relevant business but when it comes to asking for money it’s often a much harder sale. [Read more…] about TPS092: Social Sponsorships and the Behringer Q802USB Mixer

TPS 078: Moving Your RSS Feed and Formatting Descriptions

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The Podcasters' Studio What if you need to move your podcast RSS feed? I tell you how I accomplished this with one of the feeds we have at my work via a special RSS tag (see the links section below for the code).

Also discussed is the number of episodes you’ll see listed on your iTunes page. The answer is up to 300. If you have more than 300 episodes, congrats and don’t fret, all your episodes will be available to everyone once they subscribe.

Finally, I discuss the decision to include html tags in your RSS feed’s description tag. Some apps don’t display these tags and if they do they’re not clickable. However, more and more apps are starting to accept and honor code and links which could be a new way to get your audience to interact with your podcast.I recorded this episode slightly different. I used the ATR2100 directly into the computer via USB and recorded into audio editing software. The results sound fantastic and it goes to show you don’t need a lot of money to produce an awesome sounding show. [Read more…] about TPS 078: Moving Your RSS Feed and Formatting Descriptions

TPS 077: RSS Feeds and FeedBurner

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Have you run into the 512kb limit imposed on your feed via FeedBurner? This episode will give you some solutions about how to fix it or what to be on the lookout for so your feed doesn’t go down.

If you’re just weary of the FeedBurner’s future and want to move your feed away, Rob Walch from Libsyn and I will be discussing how you can do that as long as you have control over your RSS feed.

The Podcasters' Studio

If you’re using FeedBurner to serve your RSS feed to iTunes or any other podcasting app, you might run into a problem where your feed no longer updates. This happens because your feed gets too big. Your feed can exceed the 512kb FeedBurner limit several different ways.

  1. You’re including your blog posts in your feed.
  2. You’ve produced hundreds or thousands of episodes.
  3. Your shownotes are really long for each episode and you have hundreds of episodes which equals lots of text.

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TPS 074: iTunes Feed Specs and HOA for Podcasters

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Hangouts On-Air (HOA) have been a great experiment for my newest podcast, Podcasters’ Roundtable. I’ve tried several different live-streaming options and HOA’s have been remarkably effective in getting people to actually show up and participate. The most interesting revelation about this is the live-streams tend to get scheduled only 24 hours in advance of going live and are rarely based on a regular schedule. Hardly a recipe for success in live-streaming yet for some reason it works. So what’s going on? Googlepluslogo

Perhaps the most powerful aspect of HOA’s is the ability to create an “Event” page via Google Plus and associate it with your up coming live-stream. This allows people to RSVP and most importantly it sends whoever signs up for the event a reminder before the actual live-stream. I think this reminder is a key element to getting people to show up.

When setting up a podcast, Apple actually gives you a playbook of how they would like  your feed to be setup for success in iTunes. It’s right there in black and white, a step-by-step guide about how to succeed in the iTunes store with a podcast.  [Read more…] about TPS 074: iTunes Feed Specs and HOA for Podcasters

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