TPS097: Cheap Gear, Advertising and Being Niche

On this fairly opinionated episode, I discuss my thoughts on “cheap” gear, advertising rates, audience numbers and who your podcast’s intro should serve.

“Cheap” Podcast Gear

Cheap gear is not the same as affordable gear. One I have a problem with, the other I do not.

Gear that is made poorly and creates issues like noise that shouldn’t be there, is cheap gear. That is the kind of ATR2100gear you want to avoid. Affordable gear, is something that works well at a budget friendly price. And that kind of gear I recommend often.

The best example of gear that is budget friendly yet performs at a professional level would be the ATR2100 microphone. I love this mic., because it’s less than $60 and the sound it produces can compete with microphones that are five times as much. It’s built well but it’s not perfect. I have seen the USB connection go back but the good news is it has a lifetime warranty so there is little risk to getting this microphone. This is a great piece of gear that a beginning podcaster can buy and instantly have the capability to produce professional level audio.  [Read more…]

TPS092: Social Sponsorships and the Behringer Q802USB Mixer

What’s the value of a new podcast subscriber? Would you trade 20, 50, 100 dollars an episode for a new subscriber? Two new subscribers?

Social-Sponsorship-graphicA podcast sponsorship can be a hard deal to negotiate and for many smaller shows it’s not likely worth the tradeoff; having to put ads in your content for a small monetary return. But what if the exchange was not money but instead something likely more important to a podcast… new listeners.

Word of mouth is still the best form of marketing for any podcast. Trading ad space on your show for an introduction to a targeted, relevant, interested group of potential new subscribers may have bigger returns and is almost certainly a much easier form of sponsorship to obtain.

Social sponsorship is sponsorship deal for the rest of us. The average podcaster does not carry the number of subscribers that most ad buyers would want to see for CPM based deals. Yes you can cultivate a one on one sponsorship with someone who has a relevant business but when it comes to asking for money it’s often a much harder sale. [Read more…]

TPS Ep. 053 – Podcasting Controversies – Part 2 of my Interview with Dave Jackson

We continue where we left off talking to Dave Jackson from the School of Podcasting.

school of podcasting logo

On this episode Dave and I chat about podcasting software and how using old gear can be just as effective as buying brand new. I ask Dave what he thinks about having to have the “radio voice” sound for your podcast and how he defines success when it comes to his shows.

We touch on ideas about investing in your show and how to produce a podcast on a budget. Dave gives us some great insight about some of his attempts to monetize his podcasts and opens up the pages of his podcasting ebook to share some tips.

We wrap up by approaching some of the more controversial podcasting topics such as people who say “podcasting is dead.” And you hear why I might agree. Listen in for some great conversation about all things podcasting as I wrap up my interview with Dave.

Links mentioned on this episode

School of Podcasting

Subscribe to The Podcasters Studio Podcast
itunes Zune Miro