TPS092: Social Sponsorships and the Behringer Q802USB Mixer

What’s the value of a new podcast subscriber? Would you trade 20, 50, 100 dollars an episode for a new subscriber? Two new subscribers?

Social-Sponsorship-graphicA podcast sponsorship can be a hard deal to negotiate and for many smaller shows it’s not likely worth the tradeoff; having to put ads in your content for a small monetary return. But what if the exchange was not money but instead something likely more important to a podcast… new listeners.

Word of mouth is still the best form of marketing for any podcast. Trading ad space on your show for an introduction to a targeted, relevant, interested group of potential new subscribers may have bigger returns and is almost certainly a much easier form of sponsorship to obtain.

Social sponsorship is sponsorship deal for the rest of us. The average podcaster does not carry the number of subscribers that most ad buyers would want to see for CPM based deals. Yes you can cultivate a one on one sponsorship with someone who has a relevant business but when it comes to asking for money it’s often a much harder sale. [Read more…]

TPS Ep. 012 – An Interview with Cliff Ravenscraft of GSPN.TV

On this episode of The Podcasters Studio I interview Cliff Ravenscraft of GSPN.tv. Cliff is a full time podcaster meaning he makes his living, all of his income from podcasting.

Listen as Cliff explains his life before deciding to turn podcasting into his career and his life after. Cliff hosts and/or produces more than 22 different shows under his network called Generally Speaking Production Network (GSPN).gspn.tv

In this, our longest show ever, we hear how Cliff is able to make his money from podcasting as well as the gear he uses and excellent advice about some of the things to think about when trying to obtain a sponsor for your own show.

Find out more about Cliff and his shows at http://www.gspn.tv and you can follow him on twitter by going to twitter.com/gspn.

Remember to follow this show at twitter.com/podcasthelper where you can get real time answers to your podcasting questions.

Subscribe to this show via iTunes and if you enjoy the content please give the show a review when you visit the iTunes page.

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