Use twitter to get more mileage out of your content by tweeting about the various topics covered during an episode. For example, if on your most recent episode you talked about three different topics, you essentially should break up those topics into their own individual tweets. By doing so, you will be able to tweet about the same show, including a link URL three different times, however each tweet will be about a different topic that you covered within your episode.
This is a good way to expose your followers to the various topics you talked about on any one show. Often times we are not able to tell the listener every topic we talked about in our episode within the title of the episode. Doing so would lead to titles that were much too long.
By breaking up your topics into individual tweets, you let your friends on twitter know exactly what was covered on your show in its entirety. Often times someone might not be interested in listening to any given episode because the title of the episode only represents a portion of what you talked about and that portion might not be interesting to every listener. This way however, the listeners get to learn about topics that perhaps are interesting to them but might not have been mentioned in the title of the episode. In this way, you are not spamming your followers so much as you are giving them more detail about each show you produce. Remember to include a link to the episode mentioned.
Also, since tweets have a short shelf life (most followers don’t see each tweet) this gives your friends more chance they’ll actually see that you have a new episode published. Give it a shot and let me know how it works for you. Thanks for listening.
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